Emma Poole Creative Director

#SheepWithAView -  Award-winning global social media campaign that was proactively pitched to Innovation Norway to promote travel to Norway. It won Gold at the Travel Marketing Awards in London and Silver at the Adrians in New York.

The campaign achieved a global reach of over 63 million, 8,514,142 video views and attracted over 14.2K Instagram followers in just 2 months. Traffic to the visitnorway.com went up by an impressive 40% and global press and PR coverage was very positive. 

In Norway people have the legal right to roam anywhere they want in their country, so do the two million sheep who are released into the countryside every summer.

So who better to show around than our famous woolly wanderers, Erik, Lars, Kari and Frida? We made seven films featuring sheep from four regions of Norway in their gorgeous surroundings. We also created an Instagram account for which we enlisted influencers from the key markets to post on alongside the posts from our sheep. We also created Canvas ads for Facebook (the only paid part of the campaign)

Campaign for the French Tourist Board that aims to attract people that might not previously have considered France for a holiday. The idea needed to be flexible enough to work across multiple markets as well as with partners like Brittany Ferries and Club Med.

The key insight was that life can be busy, hectic and over-scheduled; holidays in France offer the opposite of that.  

French culture gives people the chance to find real ‘Joie de vivre’ by making time for the little things – the details, the food, the wine, the coffee, the art, the mountains, the fashion. 

Our campaign shows these moments in different regions and encourages people to discover and share their #JoieDeFrance moments.

During my time as CD Mr h, I pitched and sold in a new UK Campaign website for the Cayman Islands Board of Tourism. 

Their existing global website was outdated and not mobile responsive. In order to make our digital strategy work we needed somewhere to drive people and inspire them, that worked on web and mobile. We came up with CaymanLuxe.

The site is regularly updated with new stories and offers. Dwell time and page views increased significant and sign-ups to the monthly email increased by 23%.

On the strength of this work we were invited to make a series of social films to drive further traffic to the site.

This DM campaign for BT TV and YouView made 'content' the hero to get cut-through when landing on someone's doormat.

This work delivered a healthy response rate of 0.63% (350K volume)

Developed a new global campaign for Norway. It was my first job when joining Mr h. The idea needed to be able to work across all media and in key markets, UK, US, Germany, Russia, Italy, Spain and Denmark. 

The aim was to give people more reason to travel to Norway but making them where of the cultural side of Norway as well as it's outstanding natural beauty. It needed to be flexible enough to work with regional partners as well as airlines, hotel chains and cruise lines. 

We also worked very closely with the visitnorway.com web team to create content and ensure we gave people 'the full story' once they arrived on the site.

The campaign has been used in press, poster, digital OOH,  digital ads and on visitnorway.com 

Change 4 Life is an intiative by Public Health England. The ATL campaign was developed by AMV.

My job was to oversee the creation of the Change 4 life microsite as well as a banner, mobile and email campaign which got members of the public to sign-up to 'Healthy Swap programmes'.

Those who signed-up were then reminded/encouraged to stick to a healthier diet via email, mobile app and text message (whichever medium they preferred).

Digital campaign for Cancer Research UK designed to make women aware of the risks of breast cancer and the importance of regulary checking their breasts. 

Featuring a male model called Tommy who demonstrated how women should check their breasts. Campaign included a microsite, banners and calendar app and viral film. The film got thousands of views on YouTube and each time the Calendar app was downloaded CRUK recieved a donation.

It was the first time the charity had adopted a value exchange model in order to get donations.

Postcard aimed at student market offering BT Broadband on a 'special 9 month contract. 

Previously only Virgin offered student deals, so this needed to be provocative to achieve cut-through and get them to consider BT.

New campaign for London City Airport to promote it as the most convenient place to fly for both Business and Leisure travellers. 

The focus was on proximity to central London, the speed at which you can get from check to take-off and the fact that London City is the UK's most punctual airport.

Kodak and Rossignol teamed-up to allow skiers to try the latest skis/boards from Rossignol for a two-hour period. People could borrow a top of the range Kodak Smart Capture camera to try whilst on the slopes.

We created a website which allowed visitors to upload the photos and add a few words for a chance to win Kodak and Rossignol prizes plus download a free ski resort guide to their mobile.

By the end the ski season, over 200,000 people had downloaded the site and app to their mobile, creating a real community and helping to engage upmarket winter sports enthusiasts with the Kodak brand.

Worked on American Express extensively during my time at Ogilvy.

I covered everything from making cardholders aware of the Membership Rewards Scheme to creating a monthly high-end communication for Centurion cardholders about the concierge services offered. 

These are just a few eDM examples from the 'realise the potential' campaign.

The brief was to come-up with a new contemporary  'Cloth world' for Comfort Fabric Conditioner.

These ads were designed to have standout in womens press and enage new mothers who may use comfort when washing their childrens clothes.

Website designed to leverage the work IBM does behind the scenes at Wimbledon, Roland Garras, the US Open and Stella Artois tournements. 

The site engaged visitors by presentating real IT and business benefits in an interactive way. You chose a question to ask and IBM served-up a solution. This global web campaign was suported with digital ads and press and was a true 360 project.

Pitch winning creative for Vaseline Global Digital strategy.

Created a global website which allowed visitors to learn more about skin care and ask questions about the best products to use.

Web campaign to promote Hellmanns new 'squeezy' bottle. The idea was to get people to be more creative when using Hellmanns mayonnaise.

We filmed two professional bar flairers ( cool guys that usually make cocktails) using the new Hellmanns bottle to fair and make amazing sandwiches. We also filmed a number of fun tutorials to inspire people. Visitors to the site were then invited to create and upload their own films that could then be rated - the winners were awarded ipods and the chance to star in a Hellmanns ad.

The campaign was success with over 100,000 unique visitors in the first 3 months and over 200 film clips uploaded to the site. It also was pick-up by online bloggers and posted on sharing sites like YouTube and StumbleUpon and Tumblr.
 

'Colourful Lives' Print and Digital campaign to promote the American Express Green Card to a younger UK audience. We did this by showing them famous Cardholders with truly interesting (not just glamorous lives).  People who are famous for their achievements.

The insight was all about how American Express is enabler, it let's you do more, not just through letting you pay with the card but being a cardholders also gives you access to amazing customer service, pre-sales tickets for concerts, free insurance, and a host of travel and lifestyle benefits.