moneyfarm.com

Moneyfarm are a FinTech company who are disrupting the wealth management industry. They are making investing more accessible and helping people to invest by keep their fees low and portfolio options simple.

As CD and brand lead, I created a very successful ISA season campaign in 2017 that increased both overall AUM and the value of individual ISA transfers.  I creatively lead a brand repositioning project which defined a new target audience for them. I then developed a new 360 brand campaign for Q1 2018, which is currently running on the tube, radio, digital display and and social channels. 'You have one life. Invest Wisely'.

I was responsible for all the creative output, managing a team of designers, AD's and copywriters. 

I also worked with the product and UX teams to improve customer on-boarding and customer sign-up rates.  And with the content and PR team to define the social media strategy, come-up with editorial ideas and new ways to boost engagement.

https://www.moneyfarm.com/uk/

http://blog.moneyfarm.com/en/